Case Study

/What we did

• Assessed all three sites first: 24hassistance.com, motoplatinum.com and snowcare.it
• Prioritized every fix by effort and impact into a shared yearly plan
• Built the measurement layer: GSC, GA4 and a monthly unbranded-query tracker shared with the client
• Technical: redirects, indexing, sitemaps, robots.txt, canonicals, page titles, meta descriptions, page structure, schema markup, page speed, internal linking and backlink profile, across all three sites
• Content: keyword research turned into detailed briefs the in-house writers execute
• Tooling: built a custom WordPress plugin so editors publish rich, schema-ready content

/The impact

• +268% unbranded motorbike insurance clicks year over year
• +69% ski insurance clicks year over year, Top 3 on 'assicurazione sci' all winter
• 'Assicurazione moto': average position from #29 to #7 in six months
• +23% conversions and +27% registrations from organic